Personalize This!

Most of my life I have been obsessed with fashion. I have worked in various areas of the fashion industry for a long time, from sales, to assistant stylist, buyer, boutique owner in Florida, handbag designer in Los Angeles and before returning to Canada I taught visual merchandising at the Master’s level in Paris. I always loved taking garments and changing them somehow to create a piece no one else would have.

For the final year of my BFA in the US, I had to create something of my choice for an accessory class. My background at the time, was clothing design and merchandising so accessories were a whole new field for me. So being the colour lover I am, I decided to make a bright yellow leather bag. Because I just would not be happy with a plain tote I had to add something to make mine different. I added my last name “BLACK” in big blue letters on one side and the numbers “00” on the opposite side with a rainbow grosgrain ribbon across both the front and back. **I have it somewhere and once I find it I will be sure to post it. Little did I know that leather required a special sewing machine and the needles kept breaking and almost taking my eye’s out several times.

When I moved to LA I started a handbag company. Besides my one experience creating a bag for an accessory class in undergrad, I had zero experience with handbag design and construction. I ended up creating two collections: personalized bags and a more contemporary collection. I absolutely LOVED working on the personalized pieces for clients because every piece was unique and I actually felt as if each bag was manipulated into a completely new design.

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As far as my personalized collection went, my first big accomplishment was when a popular online store shopintuition.com (no longer around) asked me to design a baby bag for Angelie Jolie and Brad Pitt’s baby, Shiloh Jolie-Pitt. Needless to say, I was completely ecstatic. I worked with Shop Intuition often with my other collection and I owe it to them for helping to launch my career. They were primarily known for their huge celebrity following so thanks to them I was able to get my bags on Hollywood’s A-listers (at the time) such as: Lindsey Lohan, Paris Hilton, Katherine McPhee, Brooke Burke and Miley Cyrus to name a few. They later asked me to create another baby bag for Nicole Richie’s first child, Harlow Winter Kate. Again I jumped at the opportunity.

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Back then it was more difficult to create some sort of online platform to effectively advertise and have a user friendly way for customers to order. It was mostly through word of mouth or through store contacts. I would have loved to expand my personalized collection had there been a more efficient way. My other bags on the other had landed in over 100 boutiques mostly across the US including Nordstrom’s and a major department store in Ireland.

 

 

I wish I had better pictures to share but back then my photography skills were lacking and I usually had less than a day from the time I picked up the personalized bag from the manufacturer to the time I had to ship it to the client.

I stopped designing because the economy in the US was on a decline and I didn’t want to invest more money in my brand at that time. I always figured it was something I could come back to later if I wished to pursue it further. I felt proud I was able to sell to most of the stores on my wish-list at the time such as: Kitson, Madison LA, Blonde LA, Fred Segal and of course a huge major like Nordstrom’s, to name a few.

SHOP THE LOOK

 

Designing and creating has always been in the back of my mind since I stopped several years ago. The market is forever evolving due to social media and the access individuals have currently to promote and showcase their talents and ideas. Back when I designed, I had to rely on other’s to promote my brand, market it and sell it because none of the platforms available today were available then. It is a whole new learning experience for me.

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Anyway, I recently wanted to personalize my old D&G denim jacket to give it new life. I dug through all my storage and looked for my piles and piles of leather I refused to get rid of and created a personalized Caprice Bianca jean jacket. The feeling of creating something and seeing the finished product is just as exhilarating as I recalled. I can’t wait to continue creating and see where this next journey of my life takes me.snapseed

If you have any questions, comments or want to inquire about ordering please feel free to do so here or you can email me at info@capricebianca.com.

Until next time,

Alyssa xo

 

info@capricebianca.com

67 Comments

  1. Oh my goodness, you have accomplished so much! This was so inspiring to me, because you are so humble. I would’ve never known that you did all that if I didn’t read this! 🙂 Anyways, thanks for inspiring me to personalize some of my own accessories. Love your work!!

    XOXO,
    Taran

    • Awe thanks babe! I am soooo happy to hear that. I thought it was time to share a little more about me. I’m happy to hear I inspire you, it makes me feel really great! I would love to see some of your personalized stuff! Happy you love, and I love yours!! Alyssa ❌❤️

    • Thank you so much babe! Appreciate your comments and continued support! ❌❤️

  2. I loved reading about your journey in the fashion world. Such an inspiration and you have done so much! I love the bags and the jacket. Very cool! Have a great rest of your day.
    Elise xoxox

    • Awww thanks babe. I appreciate you taking the time to read about me. I love seeing your photos and hearing about your experiences too. Have a wonderful day too!

      xo

    • Thanks so much for stopping by and reading my post Boyu. I appreciate you taking the time. Alyssa xo

  3. Wow, congrats girl. I wish I had the same experience. As a fashion lover the closest I got to fashion is my blog. I am a buyer / estimator by profession but in a total different industry. My goal is to be a high fashion buyer. Would love to get my LV personalized.
    Thanks for sharing.
    Aurela xoxo

    • Aww that means a lot to me! I’m working backwards I think lol. For me the blog came after 😉 so if I could do it, you can do it babe! With time, persistence and patience your dream can come true!! Thanks for the love xo

    • Awwww thanks so much hun! You just made my night 🙂 I appreciate you stopping by my blog! xo

    • It’s so fun! Makes it feel more special 🙂 Thank you so much hun!
      Alyssa xo

    • Thank you Carlee!! I have always loved that quote!! Thanks for taking the time to read my post! xo

    • Thank you so much Kristin! I appreciate your continued support and for taking the time to read my blog 🙂 Happy you like! xo

    • Thanks so much Chelsea. I appreciate you taking the time to read my blog post! Have a super night! xo

    • It feels like you have a completely new piece of clothing 🙂 Its such a great go-to bag! Have a great night!

  4. Omg babe that’s so crazy!!! It’s so amazing that you pursued what you loved doing and were given so many amazon opportunity to share your talents. I can’t even imagine the pressure of creating bags for celebrity couples babies !!! That is just so cool, I’m so blown away. Congrats on everything !!

    @wanderlustts
    http://www.wanderlustts.com

    • Awww thanks so much Jenny! You are always so sweet and kind. I appreciate all your support! Lots of love:) xxx

  5. You are absolutely and unbelievably amazing!!! What an extraordinary career you have had. I can’t even imagine being a stylist, buyer, teacher of visual arts and a designer ! I can’t stop looking at the bags you created and love what you did with that jacket !

  6. omg I can’t believe you custom designed so many pieces for celebrities! That’s so cool! I work as a costume designer and am thinking about venturing into fashion, but the competition is just so high. Any advice?

    xoxo,
    Maggie S.
    ❤Clothestomidnight.com

  7. Oh wow that’s so cool you’re personalising almost everything on you! I love personalised stuff and thanks so much for sharing 😉 Love everything personalised on you babe!

  8. Dear Caprice, reading about all your experience seriously made my jaw drop and I can totally relate to (I’m figuring we’re about the same age) that back when I was actually doing something similar there were no such things as social media and blogs were very small and not yet a thing. I somehow wish for the both of us that we would have carried on with what we were doing, but now we’re older and wiser (right!) and the world is at our feet with the experience we have. 🙂 I wish you the best of luck in pursuing your dreams sweetie!
    xoxo
    Thomas

    http://www.thomasfalkenstedt.com/

  9. Alyssa,
    Personalized fashion is so special and I hope you start designing again, especially now that you have your own platform to promote your work. I think your jacket is incredible and I love the baby bags you designed!

    Love, Liz
    stylewich.com

  10. Literally so cool. That’s so amazing that you’ve worn so many hats in fashion. As have I writer, editor, copywriter, social media person. Well I guess they’re all similar but it’s really awesome to read someone’s journey. I love the personalized bags and how this denim jacket came up. You should totally do it again!

  11. Great post! Thank you for sharing with us! That is amazing that your handbags were in the best boutiques and majors! I would love to see what handbag designs you will create in the future! Love what you did with the denim jacket.

  12. It is so amazing that you have been able to do something like that and have been so successful with it! Your jacket is absolutely amazing and you are such a creative. I’ve always had a love for design since my nanny helped me make my first skirt when I was 3! What a lovely post and I enjoyed learning this about you!

    Manda | http://EvocativelyChosen.com

  13. Such an amazing story. I love hearing about how people have come to where they are today. You have so much experience in the fashion world and Iam so happy that you got onto your own path!! Btw, LOVE your denim jacket, i need to personalize one of my own!

    Sofia http://aloveaffairblog.com

  14. I loved reading this post about your history in the fashion biz. It’s so inspiring to hear someone’s story on what drives them and brings them to life. You’re truly gifted with your designs and I think you’ll have big things to come! Sending lots of luck and love your way!

    xoxo,
    LACEY | http://WWW.STATEOFLACE.COM

    • Awww Lacey this is so heartwarming to read. You are really kind with your words and I am happy you feel inspired 🙂 I appreciate all the love! Wishing you well and lots of love! xx

  15. I loved reading this post, you are so inspiring to me. It is so incredible that you have accomplished so much and have had a successful handbag line. I loved how you customised your denim jacket, it’s so gorgeous. I would love to talk to you about personalizing a jacket for me, I really love your work.

    xxx
    Sarah

    http://www.sarahatiq.com

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